How to Sell Sponsored Posts on X with paidpost
A practical guide to pricing sponsored posts on X, building a rate card, booking brand deals, getting paid, and using paidpost to keep the process organized.
A brand asks how much you charge for a post on X. You name a price. Then come the follow-up messages: which format, what day, who writes the copy, when payment happens, and whether that slot is still free. A simple sponsorship can turn into a long DM thread before anyone has agreed to anything.
paidpost gives X creators one public link for their rates, availability, and offers. Brands can choose a slot and send a proposal; the creator handles the conversation and payment directly. The useful question is not just whether you can sell a post, but how to set terms that both sides can see and confirm.
This guide walks through pricing, booking, and delivery using paidpost as a concrete example.
Start with a rate, then test it
There is no universal price for a sponsored post. Follower count is easy to see, but it does not tell a brand whether your audience reads, replies, or cares about its product.
The paidpost price calculator uses $5 per 1,000 followers as an initial price for one post, rounded to a whole dollar with a $1 minimum. At that starting point, 2,000 followers produces $10 and 20,000 followers produces $100. Paidpost explicitly describes this as a starting point, not a market average.
Use the number to open a conversation, then adjust it for:
- Engagement: Do people regularly reply, repost, and discuss what you publish?
- Audience fit: Is your audience relevant to the brand's customers?
- Work involved: A thread, original research, or several revisions takes more effort than one short post.
- Placement: A pinned post uses a prominent slot for longer.
- Demand: If your calendar fills consistently, a higher price may be reasonable.
Set different prices for different formats. paidpost supports posts, reposts, quote posts, threads, pinned posts, and long posts. You can leave out formats you do not sell. A rate card is easier for a brand to evaluate when it says exactly what the price buys.
Put more than prices on your rate card
A rate card should answer the questions that usually trigger another round of DMs. paidpost's rate card guide suggests including your identity, audience, price by format, available times, payment terms, and proof from past collaborations.
For a useful first version, include:
| Item | What the brand needs to know |
|---|---|
| Account and audience | Your handle, topic, and who follows you |
| Deliverable | Post, thread, repost, quote post, or pinned placement |
| Price | A clear rate for each format you offer |
| Timing | Available posting slots and the time zone used |
| Approval | Who supplies copy and what changes need agreement |
| Payment | When the brand pays and how you will send the payment link |
| Disclosure | How the sponsored relationship will appear in the post |
paidpost creates a public page styled around the creator's X profile. It pulls public profile details from X, while the creator sets prices and publishing hours. Brands see free slots rather than asking whether a date is still open.
The link can go in your X bio, a pinned post, or a reply to a brand inquiry. It replaces a static price sheet with a page you can update when your rates or schedule change.
Turn an inquiry into a clear booking
paidpost's deal walkthrough shows a specific sequence:
- A brand opens the creator's page, selects a free time, drafts the proposed post, and sends an offer.
- Both sides discuss price, time, and text in the deal chat. Each edit creates a new offer version.
- The creator accepts the latest version. The terms lock and the slot is booked.
- The creator sends a payment link for the agreed amount.
- The brand pays the creator directly.
- The creator publishes the post on X and adds its link to the deal.
- The brand marks the collaboration complete, and both sides can leave reviews.
That version history is more useful than a scattered DM trail. If the price or copy changes, both parties can see which proposal was accepted. Accepting a slot also removes it from other brands' available choices, reducing the chance of double-booking.
The page does not publish on the creator's behalf. The creator is still responsible for checking the final text, posting at the agreed time, and sharing the live link.
Agree on payment before posting
paidpost charges no subscription or commission. It does not collect the brand's payment or hold it in escrow. The creator sends a payment link through a provider such as Stripe, PayPal, or Payoneer, and the brand pays the creator directly. paidpost says creators may leave an optional tip after a deal.
That arrangement gives the creator control over payment, but it also means paidpost cannot guarantee payment or issue a refund if a deal goes wrong. The product recommends payment before the post goes live. Put the timing in the deal chat, send a link for the exact agreed amount, and confirm receipt through your payment provider before publishing when you have agreed on payment in advance.
For brands, the same principle applies in reverse: confirm the account, deliverable, posting time, copy, disclosure, and price before paying. A booking page organizes a transaction; it does not replace due diligence on the other party.
Disclose the sponsorship clearly
paidpost's walkthrough tells creators to use X's paid partnership label when publishing. A visible disclosure in the post also helps readers understand the relationship. For endorsements that reach U.S. consumers, the FTC's influencer guidance says the connection to a brand should be clear and that the influencer is responsible for the disclosure.
Plan the disclosure while agreeing on the copy, not after the post is scheduled. The brand and creator should both know what the audience will see. Do not write a personal endorsement you cannot honestly make just because a brand supplied the words.
Who is paidpost for?
paidpost is a fit for X creators who already receive sponsorship inquiries or want a public, bookable rate card before the next one arrives. It is also useful for smaller brands that want to review rates, availability, and proposed copy without starting every conversation from scratch.
It is narrower than a full influencer marketing agency. The product centers on sponsored posts on X, and payment remains between brand and creator. If you need an agency to source talent, manage a campaign across several social networks, or handle escrow and disputes, account for those needs separately.
You can view paidpost on Stay Up or create a creator page on paidpost.
FAQ
How much should I charge for a sponsored post on X?
Use a starting number, then adjust for audience fit, engagement, format, work, and demand. paidpost's $5 per 1,000 followers is an editable starting price, not a reported market rate.
Does paidpost take a commission?
No. Its site lists no subscription and 0% commission, with an optional tip after a collaboration.
Does paidpost pay creators?
No. Brands pay creators directly through a payment link the creator sends. paidpost does not hold the money.
Can a brand change an accepted offer?
The product says changes appear as a new version in the chat and the creator can accept only the latest offer. Once accepted, the terms lock.
Will paidpost publish the sponsored post for me?
No. The creator publishes on X and pastes the live post link into the deal.